In an interview with ArtsTv on the 12th of March, 2024, Abay Bank’s Chief Strategy Officer discussed the bank’s recent rebranding effort. The new brand identity reflects the bank’s commitment to innovation, sustainability, and customer-centricity, aiming to create a more modern and visible image.
Central to Abay Bank’s rebranding is an increased focus on the customer experience. The bank is investing in advanced digital platforms to offer a more seamless and personalized service.
The Bank remains grateful and proud for the memorable piece of magic splashed by the industry guru StudioNet as they delivered an immaculate work that’s sure to remain yet again their signature flagship for years to come.
Central to Abay Bank’s rebranding is an increased focus on the customer experience. The bank is investing in advanced digital platforms to offer a more seamless and personalized service. This includes reinventing the mobile apps, redesigning our website, and other customer touchpoints.
As part of its rebranding, Abay Bank is emphasizing its commitment to environmental sustainability through a green initiative such as Paperless Banking in which it encouraging customers to use digital channels for transactions to reduce paper consumption. The Bank is also getting its ESG policy approved by its Board of Directors.
Abay Bank takes pride and is dedicated to strengthening community ties through its rebranding efforts. The bank supports local businesses by providing accessible financing options and partners with non-profit organizations to contribute to community development initiatives. Furthermore, the bank aims to increase financial literacy within communities through educational programs and workshops.
